Why not Information Architecture?

Question:
Why not Information Architecture?

Source it:
"This is an argument for the establishment of a field of study to be called information architecture (IA) in defence of an application for a professorate in the field announced by the department of informatics at Øsftold Regional College in October 1993. This paper does not pretend to cover all of the aspects that might be considered traits of the field of information architecture. It might, however, form the basis of an extended work on the subject."
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