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The name Accoona is derived from the Swahili phrase, Hakuna Matata, which means “don’t worry be happy.” Accoona CEO Stuart Kauder says, “The company name was chosen specifically with the end user in mind. Our goal is to make our users happy by helping them find relevant results to their queries.”

Founded in February 2004, Accoona Corporation, a pioneer in Artificial Intelligence (AI) search technology, unveiled the Accoona Search Engine in the United States and China in December 2004. The company is taking the competitive search engine sector to the next level, leveraging its advanced search technologies, experienced executives, and strong relations with China – the second largest online population in the world - and soon to be the world’s largest."