The smash-up of list and wish. I like this part.
"...we try to encourage the discovery and promotion of products from
small retailers and manufacturers and young designers."
Imagine information wish lists; a place where someone did the legwork of figuring out some piece of information you wanted to know but didn't want to take the time to find out. Not like the several "answering" services there are but something like an rss feed you could plug into, submit questions to, and something would bet spit out of -kinda like reverse twitter maybe?